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TBFY Intelligence

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Overview • Strategic clarity up 12% as signal-to-action time drops

Active signals

24

+6 this week

Avg. confidence

81%

+4 pts

Actions queued

9

3 need owners

Priority themes

Enterprise expansion
Operational automation
Market-specific messaging
Retention risk segmentation

Insight confidence

Score blends signal quality, recency, and readiness to act.

Enterprise expansion

Dense win-signal coverage across EMEA enterprise accounts

92%

High

Operational automation

Ops workflows show consistent automation intent signals

81%

Strong

Market-specific messaging

Regional message tests are converging on clearer winners

74%

Rising

Retention risk segmentation

Churn clusters are sharper, but ownership is still thin

63%

Watch

Live signal feed

Emerging market signal
+18%

Subscriptions rising in mid-market accounts

Recommended action
High

Reposition packaging toward expansion workflows

Forecast implication
+0.9x

Higher retention upside over the next 2 quarters

Competitive pressure
-2 pts

Salesforce increasing content velocity in EMEA